Our Business Model
Our business model is simple: Offer high quality, in demand products, at a considerable discount without sacrificing quality. How do we do it? The key is focusing on a few core products. We don't offer a catalog of 100 items. Instead, we focus on a handful of high demand products and acquire or manufacture them in high quantity. Take for example, our highly popular diploma frame. We manufacture these in our own warehouse in a large quantity right before graduation season and we produce just one style. Offering several styles in several different wood materials would require set-up costs for each different style. Instead, we offer the style that our market research tells us is the most popular and push to drive the cost down. With high quantity production, we can spread out the fixed costs and pass the savings on to you. You may not get a huge selection, but you get quality at an affordable price.